The Authority to Blog

Talk is cheap, but delivering an issue that captures everyone’s attention is expensive, and few can afford it. So what’s the secret? What makes people prefer to listen to someone and deliberately ignore the other? How do you win the respect of your audience so they are drawn to you and are engaged to your presentation?

“When do you get the authority to blog?”

Several keypoints:
 
1. Address solution or insight to a problem.
 
We’re not merely blogging or writing for the sake of the blogging itself; what matters the most is the audience which you addresses in the article you write. They are the focus, the center-piece, the main reason for the urge to typing down your two-cents. When you write down your articles, make sure you don’t lose insight to the inner-game and forgot to put yourself in the shoes of your readers.
 

2. Show them that you care.
 
“People don’t care how much you know, until they know how much you care about them.”
 
It is the famous quote from the leadership guru John C. Maxwell who acquired authority over his audience through his time-proven church leadership. Listen to the people; address to their problems. Be an expert that offers working solution and help them fix it out right. Give them what they need, and give it free-of-charge, and i bet that almost anyone will hardly say no to freebies as long as it offer something that gets along with their need. Show them that you care; give, and it shall be given thee.
 

3. Be an expert in your field.
 
It’s hard to listen to someone who somehow was unable to pin point several key areas of their choice of topic. Audience will always choose to listen to someone whom they perceived as an expert or had an expertise in their field. Whether you will talk about gardening, starting up a business or child caring, make sure you’re speaking from some point of authority in your field. You may not be a certified expert or had a bachelor/master degree in such topic, yet you may substitute it with a related experience or a previously proven working solution.
 

4. Testimonials, testimonials.
 
Get as many testimonials as you can. Build your portfolio; collect a proven record of your previously successful application that helped real people alleviate from certain problems. If you build it, they’ll come.